QR codes seem to be cropping up everywhere and more and more companies seem to be using them. But what exactly is a QR code and how does it help the consumer? A QR code or Quick Response code is a type of matrix barcode (or two-dimensional code) that was first used in the car industry to track each vehicle as it went through the assembly process. They are now widely used for commercial uses, marketing products, in-store product labeling and entertainment ticketing.
QR codes are usually geared towards smart phone users, who can simply download an app and then scan it via their phones camera. Scanning a code will often times bring a consumer to a site that will offer discounts or special offers. QR codes can be found in numerous places such as on sides of buses, bus stops, magazines, business cards, almost anything that can display information for the consumer. The mobile phone application that scans the QR Code retrieves the geo information by using GPS or the URL in the QR Code itself is associated with a location or product.
Many iPhones and Android phones are able to scan each QR code and have a specific app catered to each phone. Many Nokia and blackberry sets as well as Nintendo 3DS’s come with a QR code reader installed, which makes it easier for the consumer to obtain information. Consumers can also create QR codes by QR code generators. This enables users to use QR codes for their own needs, whether it is to be build clientele by creating a convenient way for consumers or clients to view their products or offer information on products or services.