Advertising with QR Codes
The Billboards of Times Square and even the small storefront of specialty boutiques have been using those square little black and white codes called, QR codes. They are seemingly everywhere; in the pages of magazines, on the back of business cards, printed on shirts, plastered on billboards and slapped on posters in store fronts. These little codes look like miniature works of art and are oddly enough featured at The Museum of Modern Art, as codes, not art.
The question is whether this innovated little tool will stand the test of time or is this a passing fad designed to carry more information than our traditional bar codes? Think of them like our new computers, there is a hard disk drive that can hold a substantial amount more data than old floppy disks. Seeing as how hard disk drives are so well protected, they are resistant to damage and dust and the floppy disks were simply not. Just as QR codes are significantly quicker and hold more than your typical barcode. Which leads to how companies advertise because QR codes can go almost anywhere and can be printed in any size, thus making it simple for advertisements to get to people with a smart phone. Which then makes things easier for marketers to track the digital stamp of the customer.
It seems that advertising agencies have been in love with the concept of QR codes. Companies such as Time Warner’s HBO used a QR code to promote the 3rd season of “True Blood”. Other companies using QR codes include, Starbucks, Coca Cola, Gap, Ford, Home Depot and Verizon. Although they seem to be everywhere its difficult to gauge the value a QR code actually has in today’s consumer market. Turns out the information gatheprivate companies and people can make their own codes this can lead to confusion for consumers when choosing a QR code that can be trusted. But QR codes are making things easier for both consumer and marketer. It looks like the more we spend the more the QR codes work for big companies.